When designing a postcard marketing campaign, you need to focus on converting new customers into long-term customers. A well-crafted postcard should contain 3 core elements to create a compelling offer:
One of the first aspects that people will notice are the design and the content. The design of a postcard will help people form an impression of your business, while the content will create the message for the customer. Whether your postcard is a holiday gift, a promotion, or a notice, there is a postcard design for you. Here are some examples:
Make a headline that commands attention and inspires recipients to read the rest of the card. Many postcards feature a single line that summarizes the entire message. Below are a few examples of great headlines. Some of the examples show that a headline can create excitement, suggest a deadline, ask an intriguing question, and present a benefit. One of the most effective postcard headlines includes a benefit or an incentive that the recipient will find valuable.
A good grabber is relevant to the content of the postcard. While a postcard with a dollar bill will catch someone's eye, it is unlikely to evoke a response if the message is irrelevant. However, a postcard with a hidden message like a dollar bill will attract attention. Using a real dollar bill can be an effective way to attract new customers. For example, a postcard with a dollar bill could be sent to a person who is interested in the topic. If someone holds the postcard underwater, they can read a hidden message and discover more. Not only will the postcard grab their attention, but it will pique curiosity and lead to further engagement.
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